If you’re part of the business community you almost certainly have a presence on LinkedIn, but are you using it effectively? LinkedIn is often under-utilised and there are several common mistakes that people make on their profiles.
This month at NWBL, Ian Preston from 3 degrees social talked us through some of the main pitfalls that people fall into with their LinkedIn profiles, and some of the key things you can do to take advantage of this online networking platform.
Starting with your profile picture, remember that this is a professional environment so your picture should reflect what you would wear at a business meeting. Pictures of you on holiday or holding a drink should be saved for Facebook, unless you work in the travel industry or drinks trade!
Moving onto your headline, it’s really common for people to simply add their job title in here, but if you do this you’re missing a trick. When people search on LinkedIn, the contents of the headline is weighted quite heavily in the search function so it makes sense to include what you do for your customers, rather than your job title. (Your current position is in the next field down anyway, so there’s no need to duplicate it in the headline.)
Clearly you need to sell yourself in the summary field, making the most of the 2000 characters, and also explain your current role in the experience section.
And when it comes to expanding your network on LinkedIn, how you connect with the people you meet is important. Don’t just press the blue connect button –add a personal message. This makes it more likely that the person will remember who you are and where they met you, and will accept your request.
Add everyone you meet, as the larger your network of 1st tier connections is, the greater number of 2nd tier connections you will have access to. Then, if you want to speak to a 2nd tier connection, you can ask one of your 1st tier connections to introduce you.
To find out more about what Ian does, why not connect with him on LinkedIn